Predictive Modeling: Built a Random Forest that flags Nike styles poised to become UK best-sellers, achieving 100% accuracy & precision on a 30 % hold-out set.

Data Engineering: Wrangled Kaggle e-commerce data : duplicate records, fixed errors, normalized text, and engineered eight commercial features (label, price, brand, color, etc.) to create an analysis-ready 70 / 30 train-test split.

Pricing Insights: Pinpointed conversion sweet spots at £61-80 for Kids and £101-120 for Women & Men, guiding merchandising and promotional strategy.

Product Prioritization: Surfaced segment leaders (Air Jordan 1 Kids; Air Max Plus & Air Force 1 Women; Air Force 1 Men) and showed they drive up to 81% of segment revenue, informing inventory and marketing focus.