Market Diagnosis: iPhone sales plunged from 71.2 M (2015) to 43.7 M (2023) and its share shrank to 14 % (6th place), while rivals like Huawei surged +44% YoY, exposing a price-innovation gap that’s costing growth.

Competitive & Consumer Insights: Mapped PESTLE, SWOT, and granular segment analyses to show that China’s value-driven students, young professionals, and multi-device families now prioritize affordability and seamless ecosystem benefits over pure brand prestige.

Solution Design & Scoring: Crafted a data-backed evaluation matrix comparing Education Discounts, Family Bundle Pricing, and Subscription Leasing across strategic fit, ROI, share lift, ops impact, and risk, narrowing the field to the most lucrative play.

Recommended Path & Impact: Selected Family Bundle Pricing as the winning strategy, projecting high ROI, meaningful share recovery, and deeper ecosystem lock-in and outlined a four-phase rollout (planning → preparation → launch → optimization) with clear success metrics.